How one overlooked client segment can transform your booking calendar Look at your client list right now. What percentage is male? For most sugaring specialists, the answer is under 10%. Yet men's hair removal is one of the fastest-growing segments in professional beauty — and the gap between demand and supply has never been wider. That gap isn't a problem. It's an opportunity. The market reality Male clients are already looking for hair removal solutions. They're just not finding their way into sugaring salons — because most sugaring salons haven't invited them in. The demand is real and growing: Body...
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